Privacy policy

Last updated: June 2026

Bvastra ("we", "us", "our") operates the website bvastra.in and provides related information, tools, products, and services to you, the customer (the "Services"). Bvastra is powered by Shopify, which enables us to provide these Services to you.

We are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit, use, make a purchase, or otherwise communicate with us. Our practices are aligned with India's Digital Personal Data Protection Act, 2023 (DPDP Act) and the Information Technology Act, 2000.

Please read this Privacy Policy carefully. By using and accessing any of our Services, you acknowledge that you understand the collection, use, and disclosure of your information as described here. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls.

1. Who We Are

Bvastra is a women's fashion brand operated as a Sole Proprietorship, registered in Jaipur, Rajasthan, India. We sell women's clothing, including kurtis, short kurtis, and midi dresses, exclusively through our website bvastra.in.

2. Information We Collect

We collect personal data that identifies or can reasonably be linked to you. We do not collect or store anonymous or de-identified data that cannot be linked to an individual.

Depending on how you interact with our store, we collect:

  • Contact Details: Your name, email address, phone number, shipping address, and billing address.
  • Order History & Preferences: Details of items you view, add to your cart, add to your wishlist, purchase, or return.
  • Device & Browsing Data: IP address, browser type, unique device identifiers, and usage information collected automatically via cookies when you navigate our site.
  • Communication Data: Any information you include when you reach out to our customer support team.

Important Note on Payment Data: Your payment details (Credit/Debit Card numbers, Net Banking details, or UPI credentials) are processed securely by our payment partner, Razorpay. Bvastra does not store, view, or retain any sensitive financial account numbers on our servers.

3. How We Use Your Information

We process your personal data under legal grounds to perform our contract with you, comply with statutory duties, or fulfill legitimate business interests:

  • Fulfilling Orders: To process, pack, ship, and deliver your clothing purchases, and to handle returns or exchanges.
  • Customer Support: To respond to your queries, troubleshoot issues, and manage our business relationship.
  • Updates & Notifications: To send order confirmations, tracking details, and transactional updates.
  • Marketing (Opt-in Only): To share promotional offers, seasonal launches, and news about new arrivals, provided you have explicitly consented to receive marketing communications.
  • Legal Compliance: To meet tax obligations, generate GST invoices, and comply with accounting guidelines under Indian law.
  • Fraud Prevention: To secure our store, verify accounts, and detect or prevent fraudulent, unauthorized, or illegal transactions.

4. Sharing and Disclosing Your Data

We do not sell, rent, or lease your personal data to third parties. We share data only with trusted service providers to run our store effectively:

  • Shopify: Our e-commerce platform host, which processes data to maintain store infrastructure.
  • Razorpay: Our fully PCI-DSS Level 1 certified payment gateway, ensuring your transaction details are encrypted and secure.
  • Logistics Partners: Reliable courier and delivery agencies tasked with transporting your purchases safely to your doorstep.
  • Corporate Transactions: If Bvastra undergoes a business transition, such as a merger or sale, your data may be transferred as an operational asset.
  • Legal & Government Authorities: When strictly required by law, court orders, or statutory government bodies under relevant Indian legislations.

5. Data Retention

We keep your personal information only as long as necessary to maintain your account, fulfill your orders, resolve disputes, or protect our business operations. Financial transactions and GST-related data are retained for a mandatory period of 7 years to satisfy requirements under Indian tax regulations and the Companies Act.

6. Your Rights Under the DPDP Act 2023

As an Indian data principal, you have explicit rights regarding how your information is handled. You can exercise the following:

  • Right to Access & Review: You can ask for confirmation on whether we are processing your personal data and request a summary of what we hold.
  • Right to Correction & Erasure: You can ask us to update inaccurate data or delete your personal information (subject to instances where keeping the data is required by law).
  • Right to Withdraw Consent: If you signed up for marketing communications, you can opt out at any time by clicking the 'Unsubscribe' link in our emails or messaging us directly.

To exercise these rights, please email us at bvastrasupport@gmail.com. We will respond to your verified request within 30 days.

7. Cookies

Our platform utilizes cookies and similar tracking identifiers to give you a seamless shopping experience. Cookies help our system remember items in your cart, track user paths, and analyze traffic to improve our store design. You can modify your personal browser settings to refuse cookies, though doing so might restrict certain dynamic elements of our checkout flow.

8. Data Security

We utilize standard SSL (HTTPS) encryption to protect your information during transmission between your device and our store. While we take strong precautions, no digital security measure is completely infallible. We advise against sending confidential payment details or sensitive personal identifiers through unsecure communication lines like regular email.

9. Changes to This Policy

We reserve the right to modify this Privacy Policy at any time to reflect operational, legal, or regulatory adjustments. Updated policies will instantly go live on this page with a revised "Last updated" date. Continued usage of bvastra.in following these posts signifies your understanding and acceptance of the revised terms.

10. Contact Us

For any privacy-related concerns, inquiries about your rights, or to file a data complaint, please reach out to us at:

  • Email: bvastrasupport@gmail.com
  • Physical Address: 261/22, Sector 26, Tilawara, Pratap Nagar, Jaipur, RJ, 302033, India